Marketing Analytics & Data-Driven Decision Making

Course Overview

In today’s data-driven business environment, the ability to harness and analyze marketing data is critical to driving business growth, optimizing strategies, and delivering measurable results. This 3-day course is designed for highly qualified professionals who wish to master the use of marketing analytics to make informed decisions, improve marketing effectiveness, and enhance ROI. The course will cover key techniques, tools, and methodologies to transform raw data into actionable insights, with a focus on both strategic decision-making and operational execution.

Benefits of Attending

Data-Driven Decision-Making: Learn how to make confident marketing decisions based on accurate, real-time data.
Enhanced Analytics Skills: Gain expertise in using advanced analytics tools and techniques to interpret data, identify trends, and track KPIs.
Optimize Marketing Campaigns: Discover how to track, measure, and refine your marketing efforts for greater effectiveness and ROI.
Competitive Edge: Understand how to use data to stay ahead of competitors by uncovering actionable insights and predicting trends.
Hands-On Learning: Engage with practical, real-world examples and case studies to apply analytics to real-time marketing scenarios.
Advanced Analytics Tools: Get acquainted with tools like Google Analytics, Tableau, and other business intelligence platforms for in-depth analysis and reporting.

Course Objective

Master the essential tools and techniques of marketing analytics.
Learn how to measure and analyze marketing performance, customer behavior, and ROI.
Develop a deep understanding of how to use data to improve decision-making and optimize marketing strategies.
Understand how to create actionable insights from complex data and transform them into impactful marketing strategies.
Gain the ability to design, implement, and measure data-driven marketing campaigns.
Learn how to evaluate marketing channels and make adjustments to maximize the effectiveness of every dollar spent.

Who Should Attend

Marketing Executives and Managers who need to leverage data to drive marketing strategy.
Digital Marketers looking to optimize campaigns and understand customer behavior through analytics.
Data Analysts and Business Intelligence Professionals who want to apply data to marketing insights.
Chief Marketing Officers (CMOs) and Senior Leadership seeking a better understanding of data-driven decision-making for their organizations.
Product Managers and Brand Managers looking to use marketing data to refine product positioning and improve customer engagement.

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Course Outline

Session 1

Introduction to Marketing Analytics

The Importance of Data-Driven Decision Making
Overview of Marketing Analytics: Key Concepts and Frameworks
Types of Marketing Data: Customer, Channel, Campaign, and Performance Data
Setting Up Data Infrastructure: Integrating Systems and Tools

Session 2

Key Marketing Metrics and KPIs

Defining KPIs: Traffic, Conversions, Sales, Customer Acquisition Cost (CAC), and Customer Lifetime Value (CLV)
Identifying Metrics that Matter: Which Data Should You Focus On?
Understanding Marketing ROI: How to Calculate and Measure Marketing Effectiveness
Attribution Models: First-Touch, Last-Touch, and Multi-Touch Attribution

Session 3

Tools and Platforms for Data Collection and Analysis

Overview of Marketing Analytics Tools (Google Analytics, HubSpot, Tableau, etc.)
Integrating Data from Different Marketing Channels (Social Media, Email, SEO, Paid Search)
Data Quality and Governance: Ensuring Clean, Reliable Data
Data Collection and Reporting Best Practices

Session 4

Data Visualization and Interpretation

Importance of Visualizing Data for Clear Communication
Best Practices for Creating Meaningful Dashboards and Reports
Key Data Visualization Tools (e.g., Google Data Studio, Tableau)
How to Use Visuals to Tell a Compelling Marketing Story

Session 1

Understanding Customer Behavior Analytics

Analyzing the Customer Journey: Awareness, Consideration, Purchase, and Retention
Segmentation Strategies: Demographics, Psychographics, Behavior-Based Segmentation
How to Use Data to Improve Personalization and Targeting
Behavioral Analytics: Tracking User Interaction, Engagement, and Retention

Session 2

Measuring and Optimizing Marketing Campaigns

Campaign Tracking: Setting Up Campaigns in Google Analytics and Other Platforms
A/B Testing: Designing and Implementing A/B Tests for Campaign Optimization
Conversion Rate Optimization: Analyzing Conversion Funnels and Identifying Bottlenecks
Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS): How to Optimize Ad Spend

Session 3

Predictive Analytics in Marketing

Introduction to Predictive Analytics: Using Historical Data to Predict Future Outcomes
Tools for Predictive Analytics (e.g., Google Analytics Intelligence, Predictive Models in CRM)
How Predictive Analytics Can Improve Campaign Strategy and Forecasting
Case Studies on Predictive Analytics in Digital Marketing

Session 4

Advanced Analytics Techniques

Cohort Analysis: Understanding Customer Behavior Over Time
Sentiment Analysis: Using Data to Track Brand Perception and Consumer Sentiment
Lifetime Value Prediction: How to Determine the Long-Term Value of Customers
Churn Analysis: Identifying At-Risk Customers and Strategies to Retain Them

Session 1

Building Data-Driven Marketing Strategies

Developing a Data-Driven Marketing Plan: From Insights to Action
Aligning Analytics with Business Goals and Objectives
Setting Up Marketing Experiments and Iterative Testing for Continuous Improvement
Using Data to Create Personalized Customer Experiences

Session 2

Implementing Cross-Channel Marketing Optimization

Measuring Performance Across Multiple Channels: Email, Social, SEO, SEM, and Display Ads
How to Use Data to Allocate Marketing Spend Effectively Across Channels
Cross-Channel Attribution: Understanding the Impact of Each Touchpoint in the Customer Journey
Best Practices for Multi-Channel Campaign Optimization

Session 3

Marketing Analytics for Global and Local Markets

How to Tailor Analytics for Global Campaigns vs. Local Campaigns
Cultural and Regional Data: Analyzing Consumer Behavior Across Borders
Localization: Optimizing Content and Campaigns for Different Markets
Case Studies of Global Marketing Analytics Success

Session 4

Wrapping Up and Actionable Insights

Creating Actionable Reports: Turning Data Into Business Decisions
How to Present Data-Driven Insights to Senior Management
Best Practices for Continuous Learning and Staying Updated on Analytics Trends
Final Q&A: Addressing Specific Participant Challenges and Case Studies

Reasons to choose Delfino Group

Delfino Group is recognized for its customized learning solutions, expert instructors, and global reach. We blend theoretical knowledge with practical applications, ensuring every participant gains actionable insights

Training Services

1. Do you offer job placement assistance after completing a course?

While we do not provide job placement services after the training course, we are confident that our programme equips you with the necessary tools and knowledge to enhance your career prospects and promote career growth. Our training courses are designed to empower you with valuable skills and expertise to excel in your chosen field.

2. Do you provide assistance in Hotel Accommodation?

Yes, here are the following options we can offer to assist you:

Corporate Discount – We can extend our corporate discount to participants staying at the same hotel, if we have any. Please enquire about the availability of this discount when you register for the training course.

Nearby Hotel Suggestions – If you prefer other accommodations, we can provide a list of nearby hotels to suit your needs and budget.

Feel free to go through hotel booking platforms on the internet to find the most cost-effective for you.

3. Can you help me obtain visa?

Yes, we provide assistance by issuing a Letter of Invitation stating that you are confirmed to attend our training.

4. Where are your training courses held?

We offer multiple international training venues, which can be accessed through our locations tab.

Our training courses are conducted at partnered hotels located within the specified training areas. Please note that venue assignments may vary based on availability. For the most current information, do not hesitate to contact us at info@delfinogroup.com

5. Who is the senior consultant itching the training course?

We value transparency and are happy to provide our instructor’s profiles upon request. If you would like to learn more about our instructor's qualifications, expertise and experiences, please email us at info@delfinogroup.com

6. Do you offer customized training course for organizations?

Yes, we do. We provide tailored training courses designed to meet the specific requirement of a larger group of individuals. These customized training courses can be conducted in both classroom and online formats, allowing you the flexibility to choose your preferred dates and duration.

Please contact us at info@delfinogroup.com to discuss your group’s training needs, and we’ll work with you to create a personalized training course that aligns with your objectives.

7. What types of training delivery do you offer?

We offer two main training formats to cater to different preferences and needs:

Classroom Training Delivery – Our traditional classroom-based training courses provide a face-to-face learning experience with subject matter experts. You’ll benefit form in-person interactions, hands-on exercises and a structured classroom environment.

Online Training Delivery – We also offer convenient live/online training courses that you can access from anywhere with a stable internet connection. These courses provide flexibility and allow you to learn anywhere, making them suitable for busy schedules or remote learning.

8. Do you provide certificates?

Upon successful completion of the training course, you will receive the Delfino Group certificate of completion.

Registration, Fees & Payment

1. Do you offer corporate rates?

Certainly, we do provide corporate rates tailored for organizations seeking to enrol multiple employees in our training programs. To facilitate this, we encourage you to make a formal request via email addressed to info@delfinogroup.com. We’ll be delighted to discuss and offer a suitable arrangement for your corporate needs.

2. Is there a discount for more than one registrant per training course?

Yes, special discounts are available upon request if you have more than one registrant for a course. For further information please email us at info@delfinogroup.com

3. What is included in the fees?

Classroom

It covers your Course fee
Provision of a world-class subject matter expert to deliver this training
Meeting at a hotel venue corresponding to your chosen session
Welcome food and drinks, AM / PM snack, and Buffet Lunch
All the required course materials will be provided on the first day at the venue.

Digital course materials (pen drive)
Course completion certificates
Designing and administration of Pre-& Post Course Assessments
Preparation of participant’s Performance and Appraisal Report, if required
Issuance of Letter of Invitation for delegates needed visa processing, if required

Online

It covers your course fee
Provision of a world-class subject matter expert to deliver this training through live/virtual delivery
An electronic copy of the training manual and relevant hand-outs
Issuance of The Delfino Group e-Certificate of Completion
Administration of Pre-& Post Workshop Assessments
Link access of online platform acceptable to both parties

4. How can I pay for the training course?

We offer two convenient payment options:

Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.

Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.

5. Can I transfer or defer my course registration?

Yes, we do allow registration transfers in the event that you are unable to attend the training course. To initiate a transfer, please send us an official email requesting the change. We’ll guide you through the transfer process and ensure a smooth transition of your registration to another eligible participant.

6. When should I expect to receive confirmation of registration?

7. How can I register for a course

You can email us your intention to register at info@delfinogroup.com. Our team will guide you through the registration process and provide assistance you may need.

Schedule, duration & Timing

1. What is the course schedule or availability?

Our training course sessions are scheduled and posted on our website for your convenience. However, we understand that there may be specific requirements for your group. If you have a preferred venue and specific training dates in mind, please feel free to email us at info@delfinogroup.com where you can Propose your preferred location & date” of your preferred training course.

2. What are your course timings?

Our course timings slightly vary between the cities we offer our training courses. Please let us know of your preferred course and session (dates/venue) through email at info@delfinogroup.com. Alternatively, you may call/WhatsApp us at +91 9987 40 1119.

3. Is your online timings standard our can be adjusted?

We understand that time zones may be different between our Senior Consultants and our delegates. Our standard online course timings may be adjusted upon confirming the programme. Our team shall communicate between the confirmed registered delegates and suggest a suitable course timing for all.

4. How many hours in a day is your training course

Our standard course duration for our classroom programmes is 6 hours per day while our online session is 5 hours per day.

5. How long are your training courses?

Our training programmes are designed to be concise yet comprehensive, focusing on professional development. The duration varies based on the specific course content and objectives – we normally offer programmes between 3 – 10 days. However, our emphasis lies in delivering interactive and engaging sessions that prioritize depth of learning within a condensed time frame. This approach ensures participants acquire substantial knowledge and skills efficiently.

About Us - The Delfino Group

1. Does Delfino Group adhere to any quality management standards?

Our courses offered have been assessed by CPD providers, ILM, European International University, NASBA,etc for ensuring a commitment to quality and excellence in our operations and services.

2. Which industries do you cover?

Our training courses span across diverse industries, encompassing sectors such as but not limited to:

Business Intelligence & Data Management

Leadership, Strategy and Innovation

Marketing and Business Development

Banking & Financial Regulations

Project & Process Management

Energy

Finance & Business Acumen

Technology

Healthcare Management

HR & Organizational Behaviour

Public Sector Management

Government Affairs

Our commitment lies in continuously refining and expanding our training course offerings to align with evolving industry landscapes. We encourage individuals to explore our website or engage with our dedicated support team for the latest information on available courses, ensuring access to the most pertinent and current educational resources.

3. Is the Delfino Group certified or recognized by any industry standards?

Yes, The Delfino Group is certified and recognized by several prominent industry standards. Specifically, it holds certifications from ILM, Continuing Professional Development (CPD), Project Management Institute (PMI), International European University,etc.