Advanced Digital Marketing & SEO/SEM Mastery Course

Course Overview

In today’s competitive digital landscape, mastering advanced digital marketing and search engine optimization (SEO) and search engine marketing (SEM) strategies is crucial for businesses aiming to grow their online presence, drive conversions, and boost ROI. This intensive 3-day course is designed for highly qualified professionals who are looking to sharpen their skills, dive deep into advanced strategies, and gain hands-on expertise in optimizing digital marketing campaigns. From SEO fundamentals to advanced SEM techniques, this course will provide actionable insights that can be applied immediately.

Benefits of Attending

  • Gain Expertise: Learn advanced techniques in SEO, SEM, and digital marketing from industry experts.
  • Stay Ahead: Understand the latest trends, tools, and algorithms that are shaping the future of digital marketing.
  • Practical Knowledge: Get hands-on experience with tools and tactics to implement on real-world campaigns.
  • Boost ROI: Optimize digital marketing strategies for higher returns through targeted SEO and SEM practices.
  • Networking Opportunity: Collaborate and exchange ideas with other high-level professionals from around the world.

Course Objective

  • Master the latest SEO techniques, including technical SEO, on-page, and off-page optimization.
  • Understand SEM strategies and learn to create, manage, and optimize paid search campaigns.
  • Develop and implement advanced digital marketing strategies that drive traffic and improve conversion rates.
  • Gain insights into Google’s algorithm updates and how to leverage these changes to stay competitive.
  • Learn to measure and analyze digital marketing performance, making data-driven decisions to refine strategies.
  • Optimize digital advertising budgets for the best possible ROI through targeted campaigns.

Who Should Attend

  • Digital Marketing Managers and Heads of Digital Strategy looking to refine their skills.
  • SEO/SEM Professionals who want to advance their expertise in search strategies.
  • Marketing Executives seeking to integrate advanced SEO and SEM into their marketing mix.
  • Business Owners and Entrepreneurs aiming to scale their digital marketing efforts.
  • Content Strategists and Brand Managers who want to understand SEO and SEM to improve content visibility and effectiveness.

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Course Outline

Session 1

Introduction to Advanced SEO
  • Understanding SEO Evolution and Trends
  • Importance of Search Engine Algorithms (Google Panda, Penguin, RankBrain)
  • Key Differences Between Organic and Paid Search

Session 2

Technical SEO – The Backbone of Effective Digital Strategies
  • Advanced Site Architecture for SEO
  • Mobile Optimization & Core Web Vitals
  • Structured Data (Schema Markup) and Rich Snippets
  • Site Speed Optimization and its Impact on SEO

Session 3

On-Page SEO – Best Practices & Advanced Techniques
  • Content Optimization (Keyword Research, LSI Keywords, Intent Matching)
  • URL Structure, Meta Tags, and Internal Linking
  • Optimizing Multimedia (Images, Videos, PDFs) for SEO
  • SEO for E-commerce Sites

Session 4

Off-Page SEO & Building Authoritative Links
  • Link Building Strategies for 2025
  • Creating and Implementing Outreach Campaigns
  • Evaluating Backlink Quality and Avoiding Penalties

Session 5

Analytics for SEO Success
  • Key Metrics to Track: Traffic, Bounce Rate, Time on Site
  • Using Google Search Console and Google Analytics for SEO Insights
  • Tracking SEO ROI: Conversions, Sales, and Leads

Session 1

Introduction to SEM & Google Ads
  • Google Ads Campaign Structure and Types (Search, Display, Shopping, Video)
  • Understanding Google Ads Auction and Quality Score
  • Bidding Strategies and Budget Allocation for Maximum ROI

Session 2

Creating High-Converting Ads
  • Writing Effective Ad Copy for High CTR
  • Optimizing Keywords for SEM Campaigns
  • Creating Compelling Landing Pages for Conversions

Session 3

Advanced SEM Techniques
  • Remarketing and Retargeting Strategies
  • Geo-Targeting and Demographic Targeting for Ad Campaigns
  • Dynamic Search Ads and Ad Extensions
  • Google Ads Automation and Smart Bidding

Session 4

SEM Analytics & A/B Testing
  • Measuring SEM Performance (Impressions, CTR, CPC, CPA)
  • Setting up A/B Tests for Ads and Landing Pages
  • Interpreting Data to Optimize Campaigns
  • Tools and Dashboards for Tracking SEM Success

Session 1

Combining SEO & SEM for a Holistic Digital Marketing Strategy
  • Synergy Between Organic and Paid Search
  • How to Balance SEO and SEM Budgets for Maximum Impact
  • Case Studies of Successful Integrated Campaigns

Session 2

Content Marketing & Digital Marketing Funnels
  • Aligning Content Strategy with SEO/SEM Goals
  • Building Digital Marketing Funnels with SEO and SEM
  • Creating Seamless User Experiences Across Channels

Session 3

Advanced Data Analytics and Reporting for Digital Campaigns
  • Using Google Analytics to Track SEO and SEM Performance
  • Understanding User Behavior and Conversion Paths
  • Reporting Best Practices for SEO and SEM Results

Session 4

Future of SEO/SEM and Emerging Trends
  • Voice Search and SEO Implications
  • Artificial Intelligence in SEM (Google Smart Bidding, AI-powered tools)
  • The Rise of Video SEO and Visual Search

Session 5

Practical Workshop: Optimizing a Real-World Campaign
  • Attendees Break Into Groups to Optimize an Ongoing Campaign
  • Implementing Best Practices from SEO & SEM Lessons
  • Group Presentation and Feedback from Industry Experts

Reasons to choose Delfino Group

Delfino Group is recognized for its customized learning solutions, expert instructors, and global reach. We blend theoretical knowledge with practical applications, ensuring every participant gains actionable insights
Training Services

While we do not provide job placement services after the training course, we are confident that our programme equips you with the necessary tools and knowledge to enhance your career prospects and promote career growth. Our training courses are designed to empower you with valuable skills and expertise to excel in your chosen field.

Yes, here are the following options we can offer to assist you:

  • Corporate Discount – We can extend our corporate discount to participants staying at the same hotel, if we have any. Please enquire about the availability of this discount when you register for the training course.
  • Nearby Hotel Suggestions – If you prefer other accommodations, we can provide a list of nearby hotels to suit your needs and budget.

Feel free to go through hotel booking platforms on the internet to find    the most cost-effective for you.

Yes, we provide assistance by issuing a Letter of Invitation stating that you are confirmed to attend our training.

  • We offer multiple international training venues, which can be accessed through our locations tab.
  • Our training courses are conducted at partnered hotels located within the specified training areas. Please note that venue assignments may vary based on availability. For the most current information, do not hesitate to contact us at info@delfinogroup.com

We value transparency and are happy to provide our instructor’s profiles upon request. If you would like to learn more about our instructor's qualifications, expertise and experiences, please email us at info@delfinogroup.com

Yes, we do. We provide tailored training courses designed to meet the specific requirement of a larger group of individuals. These customized training courses can be conducted in both classroom and online formats, allowing you the flexibility to choose your preferred dates and duration.

Please contact us at info@delfinogroup.com to discuss your group’s training needs, and we’ll work with you to create a personalized training course that aligns with your objectives.

We offer two main training formats to cater to different preferences and needs: 

  • Classroom Training Delivery – Our traditional classroom-based training courses provide a face-to-face learning experience with subject matter experts. You’ll benefit form in-person interactions, hands-on exercises and a structured classroom environment.
  • Online Training Delivery – We also offer convenient live/online training courses that you can access from anywhere with a stable internet connection. These courses provide flexibility and allow you to learn anywhere, making them suitable for busy schedules or remote learning.

Upon successful completion of the training course, you will receive the Delfino Group certificate of completion.

Certainly, we do provide corporate rates tailored for organizations seeking to enrol multiple employees in our training programs. To facilitate this, we encourage you to make a formal request via email addressed to info@delfinogroup.com. We’ll be delighted to discuss and offer a suitable arrangement for your corporate needs.

Yes, special discounts are available upon request if you have more than one registrant for a course. For further information please email us at info@delfinogroup.com

Classroom

  • It covers your Course fee 
  • Provision of a world-class subject matter expert to deliver this training
  • Meeting at a hotel venue corresponding to your chosen session
  • Welcome food and drinks, AM / PM snack, and Buffet Lunch
  • All the required course materials will be provided on the first day at the venue.
  • Digital course materials (pen drive)
  • Course completion certificates
  • Designing and administration of Pre-& Post Course Assessments
  • Preparation of participant’s Performance and Appraisal Report, if required
  • Issuance of Letter of Invitation for delegates needed visa processing, if required

Online 

  • It covers your course fee
  • Provision of a world-class subject matter expert to deliver this training through live/virtual delivery
  • An electronic copy of the training manual and relevant hand-outs
  • Issuance of The Delfino Group e-Certificate of Completion
  • Administration of Pre-& Post Workshop Assessments
  • Link access of online platform acceptable to both parties

We offer two convenient payment options:

  • Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
  • Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.

Yes, we do allow registration transfers in the event that you are unable to attend the training course. To initiate a transfer, please send us an official email requesting the change. We’ll guide you through the transfer process and ensure a smooth transition of your registration to another eligible participant.

Yes, we do allow registration transfers in the event that you are unable to attend the training course. To initiate a transfer, please send us an official email requesting the change. We’ll guide you through the transfer process and ensure a smooth transition of your registration to another eligible participant.

You can email us your intention to register at info@delfinogroup.com. Our team will guide you through the registration process and provide assistance you may need.

Our training course sessions are scheduled and posted on our website for your convenience. However, we understand that there may be specific requirements for your group. If you have a preferred venue and specific training dates in mind, please feel free to email us at info@delfinogroup.com where you can Propose your preferred location & date” of your preferred training course.

Our course timings slightly vary between the cities we offer our training courses. Please let us know of your preferred course and session (dates/venue) through email at info@delfinogroup.com. Alternatively, you may call/WhatsApp us at +91 9987 40 1119.

We understand that time zones may be different between our Senior Consultants and our delegates. Our standard online course timings may be adjusted upon confirming the programme. Our team shall communicate between the confirmed registered delegates and suggest a suitable course timing for all.

Our standard course duration for our classroom programmes is 6 hours per day while our online session is 5 hours per day.

Our training programmes are designed to be concise yet comprehensive, focusing on professional development. The duration varies based on the specific course content and objectives – we normally offer programmes between 3 – 10 days. However, our emphasis lies in delivering interactive and engaging sessions that prioritize depth of learning within a condensed time frame. This approach ensures participants acquire substantial knowledge and skills efficiently.

Our courses offered have been assessed by CPD providers, ILM, European International University, NASBA,etc for ensuring a commitment to quality and excellence in our operations and services.

Our training courses span across diverse industries, encompassing sectors such as but not limited to:

  • Business Intelligence & Data Management
  • Leadership, Strategy and Innovation
  • Marketing and Business Development
  • Banking & Financial Regulations
  • Project & Process Management
  • Energy
  • Finance & Business Acumen
  • Technology
  • Healthcare Management
  • HR & Organizational Behaviour
  • Public Sector Management
  • Government Affairs

Our commitment lies in continuously refining and expanding our training course offerings to align with evolving industry landscapes. We encourage individuals to explore our website or engage with our dedicated support team for the latest information on available courses, ensuring access to the most pertinent and current educational resources.

Yes, The Delfino Group is certified and recognized by several prominent industry standards. Specifically, it holds certifications from ILM, Continuing Professional Development (CPD), Project Management Institute (PMI), International European University,etc.